I'm a social media strategist turned OOH specialist. At 14, I launched iBoostReach to better connect brands with their audiences. Through my work, I serviced 250+ international clients including Warner Music Group, ClickFunnels, and Von Dutch. I was also selected as the first Arab and the youngest member of the Forbes Business Council and Entrepreneur Magazine's Leadership Network, where I periodically publish written contributions about the worlds of technology and advertising.

I recently decided to shift my focus from the buying-side of media to the selling-side, and took my learnings from online advertising to apply them in the offline world. I launched Override, an adtech startup introducing new advertising real estate that’s measured, geo-fenced, and always on-the-move to help brands literally reach their audiences.